Guarding the hardware is just as important as ensuring the clarity of the picture. This can be achieved by using anti-reflective glass. Sunlight not only damages the hardware over time, but damages the LCD crystals, causing them to liquefy and therefore they cease functioning, and starts by turning patches of the display black until the whole screen is affected causing irreversible damage. Technically, this is known as ‘solar clearing’.
Regardless of the temperature, this problem can happen anywhere. Screens in New York are as susceptible as those in Florida. This shows that even if the temperature is not particularly high, the sunlight can still be enough of a factor to cause solar clearing and affect the visibility of the display.
It is essential to use products that absorb a high percentage of the sunlight. It is also an important factor, to think about cost savings as reducing the percentage of sunlight dramatically reduces the cooling and power usage required inside the kiosk. Weather conditions can seriously affect the performance of the viewing display, particularly extreme hot or cold weather. These dynamic ads can work perfectly well outside, however with the simple introduction of a heater and/or cooler on a thermostat regulator, most adverse weather conditions can be overcome, and not limit the performance of the LCD screen.
Time is another factor which affects the LCD screen – over time the brightness of the screen will depreciate, likening it to the depreciation of buying a new car – over time the performance of the engine decreases, but can be prolonged due to good maintenance. Protecting you LCD display screen by putting it in a position avoiding sunlight will prolong its life and make the most of your investment.